Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. The largest professional investor relations association in the world, NIRI’s more than 3,300 members represent over 1,600 publicly held companies and $9 trillion in stock market capitalization.
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As professional presenters for our organizations, we often overlook presentation core principles that help demonstrate thought leadership. The following tips offer a refresher to help best present to the IR Community.
What is compelling about your conversation?
Focus on the key elements of your presentation/conversation that are most compelling to the topic as defined by the session description. Thought leadership is created through sharp focus on topic and delivery based on expectations (session description).
What is the challenge? Why now?
Many of our challenges in corporate life evolve around primary areas of resource constraints, limited management access, and onerous compliance or regulatory requirements. While most in the audience will understand this, you are most compelling when you offer a different take, sharing insight that says "...many think the answer to the problem is 'X', so everyone is doing 'X'...but you are wasting your time...stop doing 'X' and start doing 'Y'!"
To answer "why now," ask yourself:
Your time is valuable, so efficient preparation is paramount to a successful session.
While everyone's schedules at Conference are hurried, taking a few extra minutes to "warm up" the room before the session will offer great returns. In addition, consider the following:
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