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Sessions

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Actionable Takeaway Documents
  • Checklist for crisis communications preparation
  • Tips to use media effectively in advance of a crisis

Why Now?
Information travels much faster than in the past. IROs must make rapid decisions during crises that take multiple audiences, disclosure best practices and regulations into consideration.
Session Material
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Credibility in the Hot Seat: IR Crisis, Reputation, and Risk*
Mon - Jun, 13 | 4:15 pm - 5:30 pm
Location: Palazzo D (Lobby Level - JW)
Category: Communications

Warren Buffett said, "It takes 20 years to build a reputation and 5 minutes to ruin it." How will you respond when a crisis strikes your company? Are you prepared to effectively communicate with internal and external stakeholders?

Bad news travels in nanoseconds, and IROs need to respond with the right message for the right medium.

Are you ready for another "Flash Crash" meltdown where $862 billion in market value was wiped out in under 20 minutes? What about runaway rumors speeding through social media pipelines? What would you do if an all employee email saying "we have disappointed investors" ends up in the WSJ?

The practice of crisis communications has changed dramatically and is ever evolving. IROs need to consider diverse audiences as well as disclosure issues.

Panel participants include communications pros who have dealt with these complicated issues and share best practice solutions in helping you navigate through treacherous environments.

This panel will:

  • Provide insight on how IROs can best prepare for unforeseen events in the age of Twitter, FaceBook, YouTube and regular media channels
  • Explore the role that Reg FD and disclosure best practices play in how companies should respond to rumors in crisis situations
Moderator/Lead Speaker:
David Calusdian, Executive Vice President & Partner
Sharon Merrill Associates

Panelist(s)/Co-Speaker(s):
Barb Brown, Principal
BrownFlynn

Mike Conway, Director Investor Relations & Corporate Communications
The Sherwin-Williams Company

Jay Gould, Senior Vice President, Director of Investor Relations
Huntington Bancshares, Inc.

Jeffrey B Linton, Vice President, Corporate Communications
Forest City Enterprises, Inc.
    Learning Objectives:
  • Best practices to prepare for a crisis
  • How to comply with Regulation FD and disclosure best practices in responding to a crisis
  • How to use media channels to communicate more effectively in a crisis
 
 
* Draft description as of 6/21 10:13 pm, subject to change
 

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