Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. The largest professional investor relations association in the world, NIRI’s more than 3,300 members represent over 1,600 publicly held companies and $9 trillion in stock market capitalization.
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One of the most important responsibilities of the IR function is to develop and maintain strong relationships with the investment community. While a focused investor targeting effort has been analytically proven to improve stock performance, many IROs do not have the time or bandwidth to develop an effective targeting program and often outsource this effort.
In this session, panelists will discuss targeting best practices and review first-hand experiences and case studies. In addition, international targeting efforts will be covered, specifically the how and when, as well as the cost/benefit analysis of marketing globally.
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