Unveiling Investor Perceptions: Leveraging Perception Studies to Enhance Your IR Strategy

A perception study can serve as an invaluable tool for understanding stakeholder perspectives and informing a company’s investor relations strategy. Join us for an insightful webinar where we unravel the nuances of perception studies and how to use both quantitative and qualitative data to refine your company’s tactics for maximizing stakeholder engagement and achieving fair market valuation. This deep dive will feature practical insights from industry leaders who have leveraged perception research to better align corporate goals and messaging to drive long-term value.

Learning Objectives:

• Understand best practices for conducting perception studies
• Analyze perception study data
• Apply perception study findings to corporate strategy
• Establish perception studies as an ongoing IR practice

• Mark Hayes, Partner and Head of Capital Markets Advisory, Investor and Geopolitical Intelligence, Breakwater Strategy
• John Hobbs, Director Emeritus, Investor Relations, Albany International Corp.
• Luana Wolk, IRC, VP, Head of Investor Relations & ESG, Zuora, Inc.