Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. The largest professional investor relations association in the world, NIRI’s more than 3,300 members represent over 1,600 publicly held companies and $9 trillion in stock market capitalization.
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NIRI and Corbin Perception Release Studies of Social Media Use in Corporate Investor Communications at 2013 NIRI Annual Conference
NIRI Study Finds Most Not Using Social Media for Investor Relations Programs
Corbin Perception Research Finds Social Media Information Widely Gathered But Of Questionable Perceived Reliability and Not A Major Factor in Buy Side Investment Decisions
HOLLYWOOD, Fla. – The National Investor Relations Institute (NIRI) and Corbin Perception Group, LLC today announced the results of their surveys into the use of social media by corporate investor relations officers (IROs) and the institutional investor community.
NIRI inquired about investor relations (IR) social media use (where the investment community is the primary audience), the recent SEC announcement concerning social media use for corporate disclosure, broad corporate policy concerning social media, and organizational staff changes as a result of social media.
Key Findings – Social Media Use by Corporate Investor Relations Officers
In an effort to objectively evaluate how the buy side consumes social media, defined as financial blogs, message boards and social networking sites, Corbin Perception surveyed 87 global buy side professionals across a diverse set of industry segments and market-caps on the impact social media has on their investment process.
Key Findings – Social Media Use by Institutional Investors
NIRI President and CEO Jeffrey D. Morgan said, “The timing of NIRI’s survey was ideal as it was conducted one month after the SEC’s announcement that companies may use social media to disclose key information after alerting investors about which social media will be used. Companies will obviously choose the methods that best meet the communications needs of their constituents, but important in making an informed decision is an understanding of the current state of IR practice provided by these survey results.”
2013 NIRI Annual Conference On-Site Research Sponsor and President of Corbin Perception, Rebecca Corbin said, “For the second year in a row, we are honored to sponsor NIRI's research on topical IR issues, and social media certainly fits that credential. Our objective research finds that although this information is of questionable perceived reliability, it can play a role in the investment decision process. This underscores the need for IR professionals to closely monitor company-specific social media content.”
The survey results were released today in Hollywood, Florida, at the 2013 NIRI Annual Conference, the world’s most comprehensive investor relations education and networking event. For more information about the Conference, please visit: www.niri.org/conference.
About the National Investor Relations Institute (NIRI)
Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. NIRI is the largest professional investor relations association in the world with more than 3,300 members representing over 1,600 publicly held companies and $9 trillion in stock market capitalization.
About Corbin Perception
Corbin Perception is an IR research and advisory firm assisting public companies with driving long-term shareholder value. Core advisory services include Perception Studies, Investor Targeting, Investor Presentations, Investor Days, IR Diagnostic Reviews and Retainer Consulting. Corbin Perception’s research has been published in WSJ's MarketWatch, Bloomberg's Businessweek, CNBC.com and others.
Corbin Perception Contact
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