General Session: Telling Your Story: How We can Craft Better Stories for Our Companies and Investors
Tuesday, June 7, 2016 | 8:20AM
- 9:50AM | Room: Harbor Ballroom
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General Session
| Andy Goodman |
How many times have you heard your CEO say “investors just do not understand our story”? For the IRO, stories are your single most powerful communication tool. Stories must have meaning beyond simply “what has happened in your company.” Your audience has given their time and attention—an increasingly precious commodity—to listen to your story and you need to deliver the most compelling story possible. By the time the last line is spoken, they should know exactly what you want them to remember and why it’s important. Andy Goodman is a nationally recognized author, speaker, and consultant in the field of communications. Best known for his speeches and workshops on storytelling, presenting, and strategic communications, Andy has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, and the Graduate School of Business at Stanford University. Join Andy for an informative, must-not-miss session – you will walk away with some of the best advice and actionable tools to make your company story more powerful and memorable.