Concurrent Session: Digital IR Communications: Innovation and Best Practices
Tuesday, June 6, 2017 | 1:45PM
- 2:45PM | Room: Palazzo Ballroom and Del Lago 1-2
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Track: Innovations in IR
| Dan Drury | Denise Garcia |
The IR website remains the most efficient and broad-reaching way to communicate with investors. What are the hottest new features and content on IR websites? What do investors, analysts and other stakeholders want? Which IR websites are the best in the world and why? Based on research consultancy Bowen Craggs’ world-recognized Index of Online Excellence, this session will help you benchmark your IR website and yield concrete ideas for how to improve it. With digital IR experts as your guides, you will be taken on a tour of cutting-edge online content, design and shareholder tools, on both desktop and mobile devices.
Learning Objectives:
- Gauge how your IR website measures up against your peers
- Take away ideas to improve or rebuild your site
- Get inspiration and practical tips for creating multimedia and interactive content such as CEO videos and charting tools
- Assess the performance and ROI of your IR website