Unlocking the Power of Financial Media with CNBC’s Brian Sullivan

Monday, June 11, 2018 | 9:35AM - 10:25AM | Room: Latour Ballroom  |   General Session

 |  Brian Sullivan |

Award winning business news coverage has the incredible power to shape market perceptions, influence the strongest leaders and, most importantly, set the record straight for everyone.  CNBC’s Worldwide Exchange Anchor and Senior National Correspondent Brian Sullivan will take us through the exciting world of financial media and award winning news coverage.  Mr. Sullivan will discuss the shared mission and unique relationship of investor relations and the financial media.   Attendees will learn how to engage top notch reporters, leading television personalities and digital journalists – these are just few of the media skills to be learned when Brian Sullivan takes center stage at NIRI’s annual conference.

Learning Objectives:
  • Learn the key elements for preparing executives (or yourself) for media interviews
  • Discover how to develop a more productive relationship with media outlets
  • Identify common mistakes and how to avoid them