Date: 7/12/2018
Event start time: 9:00 AM
Event end time: 5:00 PM
Category: Seminar
Price: Member Fee: $749 Non-Member Fee: $949

This daylong intensive workshop is for investor relations professionals who want to be able to maintain the trust and confidence of their investors and other stakeholders in a crisis. The intensive covers best practices in crisis response, plus tools, techniques, and tactics for responding effectively when crises arise.


Principles of Effective Crisis Response:
  • Patterns of crises and competitive advantage
  • Crisis means choice: managing choices
  • Trust and the drivers of trust
  • Decision criteria for what to do
  • Decision criteria for when to do it
  • How humans understand
  • Framing and the management of meaning
  • Crafting effective messages
  • The five languages of an effective apology
  • The Michigan Model and reducing legal liability via apology
  • Decision-making under stress
  • Foreseeing the foreseeable
  • Methods for managing the unforeseen
  • Role and process clarity and accountability
  • Developing a crisis management working group
  • Developing a crisis management plan
  • Roleplay simulation

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Helio Fred Garcia

Helio Fred Garcia

President , Logos Consulting Group

Helio Fred Garcia is executive director of Logos Institute for Crisis Management and Executive Leadership. He taught the first graduate business course in investor relations at New York University in 1988, and he has on the NYU faculty ever since. At NYU he now teaches crisis management in the Executive MBA Program (where he was named 2016 Executive MBA Great Professor) and crisis communication in the NYU MS in Public Relations and Corporate Communication program. He also teaches ethics and crisis in Columbia University’s graduate school in engineering.