Date: 6/3/2017
Event start time: 9:00 AM
Event end time: 5:00 PM
Category: Seminar
Price: Member: $1,149 - Non-Member: $1,349

One Day Course

Printable Registration Form (PDF)

Learn the basics of  Financial Markets, Corporate Finance, Financial Statements, and Valuation.  This course will give you the confidence to participate in financial discussions and enable you to engage with investors, analysts, the business media and the C-suite.

  • Understand the capital markets and how IR and corporate communications fit in
  • Grasp the essentials of economics
  • Appreciate the perspectives of investors, analysts and the financial media
  • Be able to identify the earnings release headlines and see which numbers matter
  • Get to grips with jargon and improve your financial fluency
Capital Markets
  • Overview of the capital markets
  • Debt and equity funding – understanding shares and bonds
  • The role of investment banks
  • Working within the regulations – what you can and cannot say
  • The perspectives of your key financial audiences
  • FinanceTalking investment game round 1
Economics Essentials
  • The business cycle – growth, inflation, bubbles and crashes, impact of Government policy
  • Defensive versus cyclical companies
  • The impact of interest rates
  • Growth, income and value
  • FinanceTalking investment game round 2
Key Financial Audiences & their Perspectives
  • Understanding investors and investment styles
  • The role of the sell-side analyst
  • Financial media relations
  • FinanceTalking investment game round 3
Working with Financial Information
  • Understanding the income statement
  • Identifying the numbers that matter
  • The difference between GAAP and non-GAAP numbers
  • Writing the headlines and key messages
  • FinanceTalking investment game round 4
Valuation Overview
  • Why value matters
  • Valuation methodologies
  • Communicating for value
  • Investment game conclusion
  • Bringing it all together and taking your knowledge forward



David Yates

David Yates

Instructor, FinanceTalking, Ltd.

David joined FinanceTalking Ltd. in 2009 after nearly 30 years in the financial markets as a corporate lawyer, investment banker and financial PR specialist.

For David's bio please click here.