Date: 6/26/2017 - 6/27/2017
Event start time: 9:00 AM
Event end time: 5:00 PM
Category: Seminar
Price: Member: $1,699 - Non-Member: $2,199

Printable Registration Form (PDF)

If you have already taken Finance 101 or if you have some financial knowledge already, this is a great next step. We recap the key concepts and then take your knowledge to the next level, applying the principles to real situations across a range of sectors. We cover accounting and analysis and key corporate finance concepts – shareholder value, cost of capital, evaluating M&A, dividend and buy-back policy etc – everything you need to communicate your company’s financial story effectively and participate fully in C-suite discussions – all in an accessible way for non-finance specialists and designed specifically for corporate communicators.

Who Should Attend?

  • Investor Relations professionals
  • Media relations and other corporate communicators
  • Understand the language and concepts of the C-suite
  • Further develop your financial fluency and literacy and develop a comprehensive understanding of accounting concepts
  • Be able to challenge and critique financial information with confidence
  • See how analysts build models and how to provide effective guidance
  • Understand company valuation and appreciate how M&A deals are evaluated
  • Be able to develop and communicate a great investment story
  • Learn to communicate in a way that helps your company achieve fair value

The Big Picture
  • The financial markets architecture
  • Sources of capital
  • Understanding investors and what they want
  • The role of the sell side
  • Debt IR essentials and the role of ratings agencies
  • The importance of managing expectations
  • Overview of key regulations and governance requirements
Accounting Essentials
  • Reminder of accounting basics
  • The FinanceTalking accounting game – cash flow edition
  • Jargon – GAAP and non-GAAP, EBITDA etc
  • Goodwill and impairment
  • How analysts and journalists use your financial information
Corporate Finance Essentials
  • Creating shareholder value – recap
  • The link to return on capital
  • Evaluating growth potential – PESTLE, Porter, BCG and SWOT
  • Cost of capital and the capital mix
  • Changing the capital structure
  • Dividend policy and share buy-backs
  • DCF reminder
Capital structure and allocation
  • Which balance sheet, which sector?
  • Leverage for different sectors
  • The optimum debt/equity mix
  • Funding M&A
  • Evaluating capex investment
  • Working capital management
  • Balance sheet conclusions
  • Headline numbers
  • Performance review for different sectors
  • Growth and margins, operational leverage
  • Building a story using key performance indicators
  • Preparing for earnings
  • Forecasting case study
Cash Generation
  • Why are cash flows different from profit?
  • Profits to cash flows reconciliation
  • Investment and financing cash flows
  • Key concepts – free cash flow and NOPAT
Financial Analysis
  • Building a story using KPIs
  • Inputs to analysts’ models and the role of guidance
  • Measures used by ratings agencies
  • Media and analyst conference case studies
  • Analyst perspectives and sources of information
  • Valuing a company using DCF
  • Valuing a company using multiples
  • Understanding price targets and recommendations
  • Which sector, which valuation methodology?
  • Valuation in IPOs and M&A situations
  • Understanding the assumptions in consensus
  • Using communications to influence valuation
  • M&A case study
How to Tell your Investment Story
  • Management’s task
  • Telling the story in terms of what really matters
  • Targeting the appropriate shareholder base
  • Lessons for corporate communications
Summary and conclusion
  • Where to go from here


David Yates

David Yates

Instructor, FinanceTalking, Ltd.

David joined FinanceTalking Ltd. in 2009 after nearly 30 years in the financial markets as a corporate lawyer, investment banker and financial PR specialist.

For David's bio please click here.