Date: 11/5/2018
Event start time: 8:00 AM
Event end time: 4:00 PM
Category: Seminar
Price: Member Fee: $1,149; Non-Member Fee: $1,349

Download program brochure (pdf)

If you are just getting started in IR or corporate communications, or if you need to understand capital markets and audiences in order to be effective in a corporate communications role, this course is a must. You will come away with an understanding of how the capital markets big picture fits together. You will understand how and why companies issue shares and bonds, how they are traded, and how listed companies are expected to communicate.

Learn through engaging, interactive case studies from a range of sectors and practical exercises designd to simulate real life scenarios.

IRC® credential holders can earn up to 3 professional development units (PDUs). More information is available at


  • Newcomers to IR and corporate communications in a listed company environment
  • Senior communicators with little or no capital markets experience


  • See the big picture – the context for your role
  • Understand financial markets jargon
  • Grasp the essentials of economics
  • Communicate with the key players – appreciating how they think and how they operate
  • Understand the regulatory framework and the financial calendar


Companies and Funding
  • The financial markets architecture
  • Raising capital - bonds and shares
  • Share issues from IPOs to secondary offerings
  • Shareholders - institutional and retail
  • Investment game round 1
Capital Markets
  • Capital markets big picture
  • Understanding investors
  • The role of investment banks
  • Key regulations for listed companies
  • Financial calendar requirements
  • Investment game round 2
Understanding Investment Performance
  • How financial instruments are valued - overview
  • Economic indicators, interest rates and exchange rates
  • Indices and why they matter
  • Bubbles and crashes
  • Investment game round 3
Key Financial Audiences
  • Portfolio managers and what they want
  • Sell-side analysts, rating agencies, credit and other analysts
  • The importance of managing expectations
  • Financial media relations
  • Writing financial news releases
  • Investment game round 4
Investor Relations & Financial Communications
  • Corporate communications - key audiences and who talks to who
  • Typical reporting lines in-house
  • Typical financial communications programme
  • Financial communications objectives
  • Investment game round 5
Summary & Conclusion
  • Investment game final prices
  • Reading the financial media
  • Where to go from here


Consider following this course with the 2-day Finance Essentials to apply what you've just learned to understanding the basics of Financial Markets, Corporate Finance, Financial Statements, and Valuation. Conveniently offered back to back at the same venue. Learn more.