Date: 9/18/2020
Event start time: 9:00 AM
Event end time: 4:00 PM
Category: Seminar
Price: Members - $749; Non-Members $949
Register

Strong writing skills are essential for every investor relations professional, particularly when demand for clarity and simplicity of financial documents is increasing.

Whether you are new to IR or a veteran, this interactive workshop will help you express your thoughts with impact. Learn fresh tips for writing shareholder letters, presentations, conference call scripts, earnings releases, and other IR essentials.

This workshop will emphasize the principles and techniques of clear, efficient writing. Through examples and hands-on exercises, you will learn to recognize good writing and increase your confidence by knowing what to look for when you edit copy.

Agenda Overview:

  • Where to begin: Understanding your audience
  • Building the story: A roadmap for information gathering and executive interviews
  • Effective earnings releases: common flaws and how to avoid them
  • Using strategic briefs to create conference call scripts, CEO letters and other key documents
  • Reading with your ear: techniques to clear writing


Speaker(s):

Scott M. Solomon

Scott M. Solomon

Senior Vice President, Sharon Merrill Associates

Scott advises clients on a wide range of issues including ESG, corporate disclosure, earnings announcements, corporate positioning, media relations, employee communications and crisis communications. He has developed and implemented numerous strategic investor relations programs, media relations plans and crisis response strategies on behalf of Sharon Merrill clients. Scott represents clients across a broad range of industries, including biotechnology, environmental services, oil and gas, industrial  and data visualization.
 
Prior to joining Sharon Merrill in 1996, Scott spent more than eight years as a reporter for the Greensboro News & Record, Florida Today and The Marietta Times, covering beats including business, courts and education. He also served as director of corporate communications for investment manager Dalbar, Inc. Scott has a B.A. degree in History from the University of Massachusetts at Amherst and a J.D. from Case Western Reserve University.