General Session - Powerful Tweets: How Corporations are Preparing to Beat a Social Media Crisis

Monday, June 5, 2017 | 9:45AM - 10:30AM | Room: Coquina Ballroom  |   General Session

 |  Richard Levick, Esq. |

Public companies faced a formidable internet challenge long before Donald Trump was elected President. Yet a candidate who has bypassed traditional media represents a watershed, not only for national politics, but for brands, risk management, and, of course, investor relations. Not just a Presidential tweet, anyone with a large social media following, including shareholder and activists, today has the power of the press at their fingertips, 140 characters at a time.

Traditional forms of communications no longer provide the control that we took for granted. Enterprise risk is much more about predicting the future via digital analytics than modeling the past. This session will uncover how IR professionals are evaluating risk and preparing for crisis in this era of the 24-hour news cycle and direct communications via social media.