Creating Investor Intimacy: Compelling Site Visits, Trade Shows, Factory Tours, & Conferences

Tuesday, June 12, 2018 | 1:30PM - 2:30PM | Room: Mouton 2  |   Concurrent Round 4

 |  Julie Dewey, IRC | Mike Conway | Coleman Lannum |

Marketing execution often focuses on earnings calls, investor presentations, analyst days – the bread and butter IR tools.  But the most valuable investor interactions may take place in front of your product or visiting a factory site. Getting out into the field, leveraging a trade show, bringing your shareholders to see your product in action – All of these can be compelling ways to help investors get to know your company and its products.

This session gives insight into one of the most valuable and least discussed element of an IR professional’s tool kit. Three award winning IROs will share how they have each utilized these events to build intimacy and generate lasting relationships with current and prospective shareholders.

Learning Objectives:
  • Explore ways to generate intimacy with investors
  • Learn how to go deeper in the ranks of the executive team
  • Explore ideas and opportunities for investor interaction