IR + PR: Executing an Integrated Communications Plan

Sunday, June 2, 2019 | 1:00PM - 3:00PM | Room: Wildflower B  |   Sunday Session - Sponsored by Edelman

 |  Lynn Antipas Tyson | Lex Suvanto | Ted McHugh | Amanda Miller | Jessica Doyle | Deb Wasser, IRC | Gabrielle Rabinovitch | J. Christopher Preuss | Jennifer Stroud |

Back by popular demand from NIRI Annual Conferences 2017 and 2018, please join this dynamic and interactive two-hour “case study” bootcamp. This session will focus on refining your narrative and developing and executing an integrated communications program that is leveraged across the IR and PR functions. Discussions will include developing a core corporate narrative, refining your investment thesis and strategic planning to ensure appropriate alignment across communications roles and channels – from traditional investor materials and media placements to digital/social platforms – to maximize the company story across to reach key stakeholders. Top investor relations officers and corporate communications directors from PayPal Holdings, Inc. (NASDAQ: PYPL) and Etsy, Inc. (Nasdaq: ETSY) will provide key practical insights on how they execute an integrated strategy on a day-to-day basis.

Learning Objectives:
  • Learn how to build, evolve and coordinate your IR and PR strategies and plans to present a compelling and consistent corporate narrative that reaches all key stakeholders – including investors, media, employees, customers and partners
  • Gain insights from "fireside chats" with senior IROs and corporate communications directors who will review how they plan their integrated communications strategies for success, what has worked and lessons learned
  • Take away specific examples of integrated communications plans and strategies that will work for your company.
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