Hone your Messaging to Most Effectively Tell Your Company Story

Wednesday, June 5, 2019 | 8:45AM - 9:45AM | Room: Grand Sonoran G  |   IR Strategy & Planning

 |  Matthew Mishan, CFA | Jeffrey A. Schoenborn | Tabitha Zane | Wendy Kelley | Amy Wakeham |

Is your messaging effective and well-understood? Do you find yourself frustrated when it just doesn’t seem like your messages are being heard? Is there misalignment between what management wants to focus on and what investors or analysts are interested in? Come to a panel discussion and learn about practical ways to solicit feedback and evaluate your messaging, even on a limited budget. Navigate the world of IR consulting firms, perception studies, company sponsored surveys, and more. Also, hear directly from a sell-side analyst to get their perspective on what resonates and what doesn’t when it comes to company messaging. Get tips about hot topics, what to focus on, and when to make adjustments to ensure better alignment and understanding.

Learning Objectives:
  • Learn about practical and cost-effective ways to solicit stakeholder feedback to finetune your messaging as part of the message development process
  • Get the sell-side's perspective about effective ways to tell your company story better
  • Tips and tricks for engaging in two-way dialogue with stakeholders to drive on-going message alignment
  • Tools to help you think strategically about communications channel seletion based on the goal of your communication and your understanding of the audience