Your Crisis Plan is on the Shelf, but Now What?

Tuesday, June 4, 2019 | 4:25PM - 5:25PM | Room: Grand Sonoran F  |   IR Strategy & Planning

 |  Andrea Rose | Meredith Kaya | Bomi Lee | Scott Pond |

Public companies must be prepared to deal with crises of all kinds, and in today’s fast-moving media landscape, an effective communications strategy out of the gate is imperative to success. Every crisis is unique, but guidelines for communications stay constant. In this interactive workshop, put your crisis plan to the test by working through four real-world crises to see how to navigate a high-stakes crisis on the fly when it matters most. Role play with three expert practitioners who “have seen it all” to manage hypothetical events and receive feedback in real time.

Learning Objectives:

  • Learn about the fundamentals of how to deal with various crisis event
  • Pressure test your own instincts and crisis plans on the shelf -- are you able to quickly make the necessary decisions?
  • Get armed with the ammunition needed to ensure that both you -- and your management team -- are prepared to deal with crisis events of all kinds
  • Understand the path back to normalcy, how long to expect, and consider changes that may be required