Valuing and Measuring the Effectiveness of an Investor Relations Program

Thursday, December 10, 2020 | 10:30AM - 12:00PM | Room:  |   Concurrent Session

Valuing and measuring the effectiveness of an IR program is crucial. IROs are often challenged by setting the appropriate goals, that are identifiable and measurable. What tools can IROs use to evaluate effectiveness of investor meetings? How do you determine if messages/story is well understood by the investment community? What are the quantitative and qualitative metrics that can help assess the return on an IR team's investment? What are the benefits of an effective IR team, how to communicate them and measure effectiveness to management and board.  

Attend this session for an interactive discussion on valuing and measuring IR engagement. You will learn quantitative and qualitative measurement tools to consider for your IR programs. These concepts are critical to benchmarking your current program, building a best practices IR program, effectively setting quarterly, annual, and programmatic IR goals, controlling the narrative with your  management and board, as well as their perception and view of your IR program. This information is critical to delivering and executing a high ROI investor relations strategy.

Learning Objectives:
  • Hear advice and real-world examples of how today’s IROs build highly effective measurement programs
  • Learn what other companies of your company’s relative market cap are doing currently and how that can inform how you benchmark your program
  • Learn proven ways to set goals/expectations with your management team and board, and how best to communicate milestones updates along your strategic objectives for the IR program