Using Location Analytics to Give Investors a More Complete Story
Thursday, June 8, 2023 | 3:05PM
- 3:25PM | Room: Sheraton Ballroom
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Express Talk
| R.J. Hottovy, CFA |
Investors and other stakeholders are increasingly looking to alternative data sets to make investment decisions. Location analytics companies like Placer.ai can help you tell a more complete story beyond traditional financial metrics. Using real-time visitor counts and frequency across a wide number of property types (including stores, fulfillment centers, manufacturing facilities, and ports), location analytics can allow you better monitor and communicate the health of your business. Other location analytics use cases include national/regional/local market share trends, visitor demographics and psychographics, competitive benchmarking against public and private competitors, and measuring the impact of new store formats, pricing decisions, or new product launches.
This session is sponsored by Placer.ai.