Enhancing Your Targeting Efforts with Investor Intelligence, Content, and Reach

October 28, 2021
2:00pm - 3:00pm Eastern Time

Which investors should you target? What message do they want to hear? How do you make sure they hear it? Different investors deserve different strategies: institutional investors and retail investors are looking for different cues, and want to engage in different ways.

This webinar provides 3 ways to enhance your investor targeting efforts. With investor intelligence, learn new ways to find the right investors that are making moves in the industry, track their activity, and monitor analyst cover that influences their decisions. With content, you’ll learn what type of content different investors are looking for, in what format, and how you can meet their expectations. With reach, you see new ways to distribute content and use performance marketing to connect with your audience.

Speakers:
  • Gregg Castano, CEO & Founder, News Direct
  • Mark Fasken, COO, Irwin
  • Rachael Zahn, VP Marketing Optimization, Investis Digital