Measuring Performance: How to Prove IR's Value to Management

December 14, 2021
2:00pm - 3:00pm Eastern Time

Investor relations activities can require significant investment in terms of financial resources and management commitment. As a result, measuring the effectiveness of these activities is often cited as a considerable concern for IROs. A common misconception is that share price performance is the key IR performance indicator, but as the function has evolved, so have the industry’s measurement standards. 
So, how does an IRO or internal IR team prove the function’s value? Is there a scorecard to evaluate and measure performance? In this webinar, hear from IR practitioners and industry partners on why it’s imperative that management commit time and budget to investor relations activities and learn how to create alignment across the organization for your IR objectives and goals. 
Find out how to create a scorecard of performance indicators that blend quantitative and qualitative metrics and leverage technology to streamline reporting. Plus, learn why it is critical to track and measure more than just financial performance. As we wrap up the year, you’ll leave this webinar with actionable advice to get the internal buy-in and support you need to create a winning IR strategy in 2022 and new ideas to measure the effectiveness of your program.

  • Mark Fasken, Co-Founder & COO, Irwin (moderator)
  • Alex Jorgensen, Senior Vice President, Head of Investor Relations, Prosek Partners
  • Steven Rubis, Vice President of Investor Relations at SOC Telemed
  • Charlie Schumacher, Director of Corporate Communications, Marathon Digital Holdings