Global IR Summit: Take Your Investor Outreach Program Global (Part II)
Sunday, June 5, 2016 | 4:00PM
- 5:00PM | Room: Grand Hall D
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Marketing Outreach & Stakeholder Communications
| Mickey Foster | Ricardo Marine | Eduardo Galvao | Kedar Shirali |
Karen Lang Bodner |
Marketing overseas can be costly and time consuming. In addition, there are many macro factors that affect a company’s valuation and results that are out of management’s control. Your messaging should address these issues head-on (i.e. slowdown in China, currency fluctuations, oil prices). What are the effective strategies that IROs have put in place to maximize return on their investments (i.e. stock surveillance, reverse roadshows, translation of materials)? The second half of this workshop will focus on messaging and roadshow development, including considerations for a global IR strategy, and what IROs can do to help attract international investors.
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Learning Objective 1: Factors IROs should consider when taking their programs global
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Learning Objective 2: How to refine your investment story to address a more global audience
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Learning Objective 3: Tips on targeting international investors and planning roadshows outside of your home markets