WORKSHOP: Navigating the Danger Zone - How to Manage Crisis and Reputational Risk in a Volatile World
Sunday, June 5, 2016 | 1:00PM
- 3:00PM | Room: Grand Hall C
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Professional Development
| Jaclyn Anderson |
The realities of today’s operating environment – the volume and complexity of information and the speed at which it travels; always-on, opinion-driven social networks; and the ever-fragmenting media landscape – demand that public companies employ sophisticated systems for managing crises and reputational risk. Given how quickly an issue can turn into a franchise-threatening crisis and the ease with which an activist can launch a campaign, there is little room for error.
Edelman will be running a highly value-added workshop to provide IROs with real-life crisis training. Learn from the experts about “state of the art” crisis and reputational risk management – utilizing real life crisis simulations – in order to hone your skills and understand the key players and roles they play when issues arise. Receive best-practice crisis training to make sure you will be ready when called upon by your management team!
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Learning Objective 1: Deepen your understanding of crisis situations and subsequent communications strategy
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Learning Objective 2: Flex your crisis response muscle through a facilitated workshop that will challenge participants to identify and interpret risk in real time
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Learning Objective 3: Hone your ability to effectively weigh impact and assess need across stakeholder groups – from investors to employees to customers