Coming to America: A Foreign Company’s Guide to the US and Global Markets

Tuesday, June 4, 2019 | 3:15PM - 4:15PM | Room: tbd  |   Marketing Outreach & Stakeholder Communications

 |  Neil Stewart | Sarah Bowman | Beate Melten |

This session will focus on latest market trends for foreign issuers who are interested in or currently executing an investor outreach program in the United States.This panel session will feature a senior executive with vast experience in the field of investor relations and depositary receipts along with a seasoned IRO from a multinational company with listed ADRs. They will discuss:
  • Current trends in US investor appetite for non-US companies
  • Setting a schedule and measuring outcomes of US non-deal roadshows, conferences, trade shows and other events
  • Exploring second tier money centers beyond New York, Boston and San Francisco
  • Strategies to increase visibility in the US market
  • Best practices for foreign companies seeking to establish an ADR program
  • Pros and cons of stationing an IR officer in the US

Learning Objectives:
  • Learn about the latest trends and challenges facing foreign issuers in the US
  • Learn about the incentives and process for establishing an American Depositary Receipt (ADR) Program
  • Hear techniques to attract the attention of US investors, including where and how often to do NDRs
  • Understand the challenges facing US-based IR officers for non-US companies