To Tweet Or Not To Tweet: The Debate Around the Use of Social Media and ChatGPT in IR Communications
Wednesday, June 7, 2023 | 3:30PM
- 4:20PM | Room: Chicago 6
|
Education Session
| Kelly Reisdorf | Nicole Maselli | Pratyasha Rath, PhD (ABD) | Michael Travers |
Can you rely on technology like ChatGPT, email campaigns, and social media channels to distribute information? Are FinToc, Twitter, LinkedIn, YouTube, and Instagram worth your time as an Investor Relations professional? What role will ChatGPT play in message development? This session is focused on engaging through social media channels and the potential impact of ai in how we produce marketing and respond to investor questions.
Learning Objectives:
- Learn how issuers are using social media and AI now
- Discover techniques to communicate through multiple non-traditional channels
- Develop more effective channel management plans
- Hear what the investment community expects in the future