Crisis Management & Social Media Monitoring: Aligning IR and Comms Teams
Monday, June 10, 2024 | 11:05AM
- 11:25AM | Room: IR Showcase (Yerba Buena Ballroom Salon 8-9)
|
Express Talk
| Kerry Kiley |
Crisis communications doesn't belong to PR and Communications teams alone. Shareholder activism, negative public and investor sentiment, employee engagement and the impact and repercussions of a crisis can be felt across the organization and stakeholder base. IR plays a critical role in crisis management, and by aligning with colleagues in PR and Communications, can be an active participant in managing and mitigating impact.
We'll cover:
- Collaborative strategies for IR and Communications teams
- The imperative of proactive and continuous social media monitoring
- Examples of successful IR and Communications crisis response