From Vanity to Validation: Measuring the Right Elements of Your IR Program To Drive Effectiveness
Tuesday, June 11, 2024 | 3:30PM
- 4:20PM | Room: Nob Hill B-D
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Education Session
| Jayson Noland | Lisa Caperelli | Sameet Sinha |
Metrics like share price appreciation and number of firms met with have long been leveraged to measure the success of an IR program but these views struggle to capture the impact of our programs in real time or with actionable outcomes. Within this session, we will explore how to leverage data your organization likely already has to provide actionable insights to your IR program and where it should go next to generate the most value for your organization.
Learning Objectives:
- Understand how to develop appropriate and effective metrics for your IR program with timely and actionable insights for any audience including the C-suite and BOD
- Receive actionable insights into how to most effectively communicate IR strategy and outcomes to your C-suite and BOD
- Marry conference data and your investor targeting to effectively evaluate conferences for effectiveness and identify the right level of engagement from your management team
- Identify the right level of analyst coverage for your company and how to measure quality over quantity