[Workshop] Executing Best-in-Class Communications: Writing for IR

Monday, June 6, 2022 | 1:00PM - 2:20PM | Room: Contemporary  |   Workshop Series

 |  Scott Deitz |

Part 1 of the Executing Best-in-Class Communications Workshop Series

Crafting successful communications is a critical aspect of the IR role, one that can capture an audience, build investor confidence, and bolster trust when used strategically. Across press releases, presentations, and website content, IR practitioners must aggregate, filter, and optimize an enormous amount of information to create a compelling and consistent corporate narrative. How do you catch an investor’s eye and hold their attention? How can you create press releases and presentations that influence perception and drives measurable results? In this interactive, small group learning environment, attendees will learn the critical elements of successful written communications and work with master communicators to apply those elements.

Learning Objectives:
  • Develop more effective writing skills
  • Discover techniques to quickly up-level your existing communications templates
  • Learn best practices for optimizing written communications for search, social, news wires, and AI
  • Hear what your stakeholder audiences are looking for in your written communications
  • Apply these techniques and best practices to leave with customized comms approaches