Developing the Right Messaging When Growth and Profitability are Not Linear

Tuesday, June 7, 2022 | 2:00PM - 2:50PM | Room: Ensemble A  |   Education Session

 |  Megan McGrath, CFA | Michael Micciche | Steve Willoughby | John F. Nunziati, IRC |

Sure, there are many companies that have regular revenue and earnings growth. But what about the companies that cycle through periods of growth or have periods of flat or no growth? And for companies where there’s no revenue - pre-commercial - how do you effectively sell the future?  It is just as important, if not more important to determine how to set investor expectations and the right messaging to help investors and analysts understand the cycles that the company is going to go through. This session will help to consider what event types or situations will best get messaging across and how to take control of the narrative to manage through the volatility and onboard new investors.

Learning Objectives:
  • Get an understanding of what has worked well for others
  • Come up with a plan for tackling your communications
  • Walk away with a plan to build investor confidence