BY ALEXANDRA WALSH
Crafting the right messages is only the first step in influencing investors. Effective delivery depends on confidence, speech patterns, and a host of nonverbal cues.
Today’s investors do more than just listen to earnings calls, presentations, and meetings. They use a range of advanced tools – both human and technological – to decipher the nuanced messages conveyed in investor relations (IR) communications.
Observing nonverbal cues like body language and facial expressions, analyzing vocal tone and inflection for emotional hints, and utilizing natural language processing and semantic algorithms to determine a CEO’s sentiment and intent is now the norm, according to David Pope, CEO of Speech Craft Analytics, and Dr. Abbie Maroño, a Behavioral Scientist at Social-Engineer, LLC.
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