BY EVAN PONDEL, IRC
The digital landscape is shifting rapidly. Search engine optimization has been replaced by AI-driven algorithms sourced from large language models.
Recent headlines in a key business publication had cast a negative shadow on the reputation of a prominent executive who wanted to tell his side of the story. The problem was that the same publication had written a steady drumbeat of these stories for nearly 18 months. At this point, it was virtually impossible to Google the executive without dredging up a page of unflattering stories. Even more troubling, prompting ChatGPT to write a profile on him generated a vitriolic biography based on the same stories.
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