A lack of internal coordination can hinder an effective crisis response. Learn how investor relations (IR) professionals can identify information gaps and contribute key insights as management prepares to respond to an event.
By NIRI Editorial Staff
Crisis plans are often built on potential scenarios and the communications a company may need to deliver. Yet a response can still break down between the plan and the execution: Who alerts IR? Who verifies the facts? Who decides what can be said? How do functions serving different audiences work from the same information?
In a crisis management presentation at NIRI’s recent Fundamentals of Investor Relations seminar, Liz Zale, partner at FGS Global and former IRO for four public companies, identified a lack of coordinated response as a factor that can escalate a crisis. Under pressure, a company can compound uncertainty if its functions rely on different facts, assumptions, or timelines and haven’t coordinated the bigger picture in how they communicate with each of their audiences.
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