Investors build their understanding of a company one reporting period at a time. Treating each quarter as a new chapter, rather than a stand-alone update, helps investor relations (IR) professionals explain change without losing the central investment story.
By NIRI Editorial Staff
Corporate messaging extends well beyond drafting an earnings release or presentation. During NIRI’s latest Fundamentals of Investor Relations program, Rebecca Gardy, IRC, recently retired Chief Investor Relations Officer at Campbell’s, examined the full messaging process, from developing and stress-testing the investment thesis to reviewing messages across functions, selecting communication channels and evaluating investor feedback.
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