Posts for Archives: IR Update Articles

BY EVAN PONDEL, IRC

2026 is expected to be a very productive and successful advocacy year for NIRI and the investor relations community.

Four NIRI members—Kimberly Esterkin, Rose Zu, CFA, Nahla Azmy, IRC, and Bernadette McCormick—are winners in the 2025 DeWitt C. Morrill IR Update Editorial Excellence Awards, which recognize IR Update magazine articles written by NIRI members during the past year that address significant issues in the field of investor relations, are well researched, and well written.

In this issue, we profile Lanny Baker, Chief Financial Officer at Etsy, where he is responsible for managing Etsy’s global financial operations. He previously served as Chief Financial Officer and Chief Operating Officer at Eventbrite.

BY SHANNON POTTER The message from NIRI’s virtual Sustainability Summit was clear: sustainability has matured into a permanent strategic pillar for evaluating corporate risk and long-term valuation.

BY ANNE CROTTEAU I’ve managed the shift from individual analyst callbacks to group callbacks on earnings day at several companies and have received rave reviews from executive teams as well as sell-side analysts. Executives appreciate the efficiency and the consistency of messaging, and analysts benefit from hearing each other’s questions and clarifying follow-ups. It has […]

Meet Niko Lahanas, Chief Executive Officer of Central Garden & Pet Company (Central), in our latest executive profile.

Crafting the right messages is only the first step in influencing investors. Effective delivery depends on confidence, speech patterns, and a host of nonverbal cues.

To unlock the full potential of AI, developing advanced prompts that provide context and query for specific results can yield a strong return. Evan Pondel provided the following two sample advanced prompts to demonstrate how they can work. He uses Anthropic’s Claude but notes that this strategy can be used with any AI platform.